Written by Theo Dermatis

LE CHÂTEAU has harnessed its flair for creating exceptional formal wear attire once again by offering a new destination for wedding shoppers. Now open online, “The Wedding Boutique” is LE CHÂTEAU’s new bridal wear and wedding event destination that caters to wardrobing the entire wedding party from head-to-toe.
Phase two of the launch, set for later this spring, will also provide future brides, grooms and all of their guests with an online resource centre that shares the latest bridal hair, makeup, colour and décor trends. Experts, influencers and trend-setters including top florists, wedding planners and stylists will offer insider tips and advice for the big day. To help launch this exciting new online boutique, LE CHÂTEAU brought in fashion photographer Rayan Ayash to capture the retailer’s latest designs against the backdrop of a floral medley. The campaign offers shoppers a glimpse of the wide selection of attire from romantic and glamorous, to soft and bohemian and everything in between.

“We want to offer a new and dynamic online shopping destination for the entire wedding party, and the wedding guests, to fall in love with – whether the special day is a traditional affair or a unique, one-of-a-kind event,” says Franco Rocchi – Executive Vice President, LE CHÂTEAU. Brides, bridesmaids, grooms and groomsmen, mother of the bride or groom, and guests alike will find their perfect look from the selection of gowns and formal suits online at The Wedding Boutique as well as in select stores. From the bachelorette/bachelor events to the rehearsal dinner, to the wedding itself, get it all, on trend and priced affordably at LECHÂ’s new wedding specialty section.


Written by Theo Dermatis