When searching for an alternative to Brilliant Earth, I spent considerable time reviewing and comparing several brands. My goal was to judge not only the products but also the service, process, and overall feel each brand offers. Each brand brings something distinct to the table.

GoodStone: Clarity and Care at Every Step
My engagement with GoodStone began with reading through customer responses and researching their practices. The process GoodStone follows is detailed and patient. Customers usually start by contacting a representative. Throughout, the focus remains on collaboration. I found that GoodStone emphasizes clear communication and involvement at every stage. Kathleen Post shared that she felt part of the process, even when working remotely. She pointed out how every question was answered, and she never felt rushed. Nicole Gonzalez noted that her ring was delivered promptly, and the outcome matched her expectations closely.
Custom design sits at the core of GoodStone’s approach. Clients have access to a concierge team that guides them from concept through completion. Options for customization include metal choices and diamonds, including lab-grown stones. The selection process is not hurried. Clients review styles, discuss preferences, and approve every detail before production begins.
When looking at its products, GoodStone offers engagement rings, wedding bands, and other jewelry items. Their rings feature stones the company describes as carefully curated for brightness and clarity. There are choices between natural and lab-grown diamonds. Each piece is examined before shipment.
Another point in GoodStone’s favor is its customer policies. The company includes a lifetime guarantee with every piece. Shipping is free within the United States, and customers may return items without charge if not satisfied. Ring sizing is free for non-eternity styles. Payment can be split into installments through ShopPay, which eases the financial aspect for many buyers.
The brand’s ethos is clear from these practices. Attention to detail and customer care are priorities. The team focuses on fitting the product to the customer’s life rather than the other way around. There are no extensive claims about history, but the methods and testimonials suggest a practical commitment t
Jessica McCormack: Elegance with a Personal Touch
Examining Jessica McCormack reveals a different character in design and process. Her pieces are known for their sophistication and attention to detail. The brand rarely publishes customer testimonials, so reviews are based on third-party observations and coverage from reputable sources. McCormack’s office often works directly with clients to understand their needs. The result is typically a one-of-a-kind piece.
The design approach is hands-on and slow. There is emphasis on understanding each customer’s vision. This means spending time discussing preferences in metals and stones, without an assembly-line feeling. McCormack’s choices favor traditional materials. You will find engagement rings, earrings, and various fine jewelry. Each piece carries the impression of careful craftsmanship.

Arielle Ratner: Clean Design for Current Tastes
Arielle Ratner’s work appeals to those who favor modern and stylish jewelry. The reputation of the brand is built around simplicity and contemporary shapes. Feedback from customers is less formally shared on the company’s website, but industry commentary describes the work as clean and chic.
Ratner’s process does not push clients through a complex web of choices. The focus is on streamlined designs built from quality materials. Choices revolve around engagement rings, wedding bands, and related fine jewelry. The philosophy leans toward fewer details and clearer forms. Those preferring ornate styles might not find what they are seeking here, but fans of minimalism and modern aesthetics find strong options.
Like Jessica McCormack, Arielle Ratner does not detail policies about guarantees or returns on her website. The buying process is simple and does not include extras such as complimentary resizing or instalment plans.

Material Good: Curated Luxury
Material Good steps out of the custom design field by focusing on high-end consignment. The company curates jewelry and luxury items from renowned brands. Those seeking a fully bespoke experience will not find it here. Instead, Material Good suits those who want a piece with history or a luxury item that may not be available new.
The inventory changes often. This means buyers must be prepared to act quickly if they see something they like. The assortment is wide, from jewelry to watches and other accessories. The process involves authentication and careful assessment before an item is offered for sale. Many pieces here come from designers who are no longer active or from lines no longer in production.
Most purchases do not include the type of support found at more traditional retailers. There is little mention of guarantees, resizing, or complimentary returns. Material Goods value comes from the rarity of its items andthe assurance of authenticity. This model speaks to buyers who wish to own something unique, with the assurance that it has been authenticated and reviewed for quality.
Brent Neale: Nature-Inspired Whimsy
Brent Neale takes inspiration from natural forms and childhood motifs. The effect is a collection that combines solid craftsmanship with playful shapes. Public commentary often notes that customers appreciate the unusual themes and personal touches in the work. The approach does not prioritize broad trends but anchors in ideas personal to the designer.
The design process is not described as highly interactive with each client, but the result is notable for its originality. Pieces range from engagement rings and wedding bands to necklaces and other fine jewelry. Many of the designs reference mushrooms, flowers, and animals. There is a consistent use of traditional materials and stones.
Brent Neale does not emphasize policies about guarantees, shipping, or aftercare. Focusing on the product’s appearance and construction is the main draw. Buyers looking for something different from the usual shapes might find the catalogue appealing.
Process, Policies, and the Buying Journey: Brand to Brand
Examining these brands side by side shows clear differences beyond aesthetics.
- GoodStone’s custom service is detailed. The company’s representatives act as guides, responding to each concern or question with patience. During my research, I noted that even customers who started with little knowledge felt included and respected throughout. The lab-grown diamond options, coupled with free US shipping, returns, resizing, and a lifetime guarantee, frame GoodStone as a choice for careful buyers who want both substance and flexibility.
- Jessica McCormack and Arielle Ratner take a more classic approach, with McCormack focused on intricate, time-consuming craftsmanship and Ratner on minimalism. The purchase process with these brands is less about extras and more about the piece itself. Buyers do not typically have access to flexible payment or free returns, but they get thoughtfully executed designs crafted to last. Manufacturing takes time due to the one-off nature of each piece.
- Material Good forgoes custom work by acting as a dealer in vintage and luxury goods. This business model means authenticity is guaranteed, and buyers have the chance to buy exclusive items. There is less customer interaction beyond the act of sale; those wanting input in the design will not find that here, but collectors searching for a rare item might.
- Brent Neale leans heavily on the designer’s vision. Creativity is at the center, and traditional materials are used to support playful designs. Customer support or guarantees are not emphasized, and the transaction focuses on acquiring a distinct piece.
Styles and Personal Preference: What Stands Apart
Each brand’s style can be summed up by its philosophy and execution.
- GoodStone offers a balance between classic and current. It provides custom solutions, blending traditional craftsmanship with modern technology in stone sourcing. The aesthetic options are wide, and personalization is encouraged. There is support, both before and after the sale.
- Jessica McCormack presents an old-world sensibility in technique and appeal. Customers seeking a timeless look, with input from a skilled designer, may find this a strong option.
- Arielle Ratner provides a clean and straightforward style for those who prefer less ornamentation. Her offerings are best suited for those seeking calm, balanced designs.
- Material Good does not design but curates. Each piece tells a story based on past ownership, which brings its own sort of value.
- Brent Neale turns to storytelling through objects and shapes. Those looking for jewelry with personality, reminiscent of nature, often favor these pieces.
Materials and Customization
Materials across these brands tend toward high-grade traditional options. GoodStone is unusual in offering both lab-grown and mined diamonds, with multiple metals for custom work. This can appeal to clients who care about diamond origin or special needs in sizing and setting. The company accommodates both practical and stylistic concerns and is upfront about the materials it uses.
Jessica McCormack and Arielle Ratner favor the use of precious stones and metals but do not emphasize sourcing as heavily. Buyers will have fewer options for customization in terms of stone origin or unusual metals but can expect careful grading and selection.
Material Good’s inventory relies on what is available from prior collections and consignments. There is no customization process. Buyers must adapt to what is available.
Brent Neale uses traditional stones and metals, putting creativity in the shapes and themes rather than in sourcing or cutting-edge technology.
Service and Buyer Support
Among all the brands reviewed, GoodStone offers the most extensive support. The company’s return, shipping, and guarantee policies provide reassurance to cautious buyers. Complimentary resizing and flexible payment plans reduce barriers for those who may hesitate on a purchase due to risk or cost. Based on public feedback, buyers report feeling taken care of from start to finish.
Jessica McCormack, Arielle Ratner, Brent Neale, and Material Good do not match this level of service. Buyers are generally responsible for confirming size, payment, and satisfaction at the time of purchase. Post-purchase support is not a strong focus.
Factors in Making a Choice
When weighing these options, buyers benefit from defining their priorities. Those seeking custom design, full involvement, and post-sale support may prefer GoodStone. Their approach is steady and methodical. Buyers who want a specific artistic vision or look, without the need for extensive customization or aftercare, might look to Jessica McCormack, Arielle Ratner, or Brent Neale. Those who prefer finding authenticated vintage or luxury pieces would go to Material Good.
Each brand’s success rests on a different foundation. GoodStone provides reassurance at every turn, Jessica McCormack pairs technical skill with patience, Arielle Ratner brings simplicity, Material Good curates, and Brent Neale offers originality.
Final Word
Each of these brands competes in quality. The main differences lie in approach, style, aftercare, and price flexibility. GoodStone distinguishes itself with complete customer involvement, variety in materials, and robust policies. Jessica McCormack and Arielle Ratner focus on craftsmanship and specific aesthetics. Material Good provides access to rare or out-of-production luxury items, and Brent Neale showcases personal storytelling in jewelry design.
When selecting any alternative to Brilliant Earth, being clear on one’s priorities will help ensure the choice lines up with both taste and practical needs. Moreover, recorded buyer experiences, exact design processes, and straightforward policies remain essential for a worry-free purchase. Some brands allow for deeper involvement and flexibility. Others focus on signature style or exclusive inventory. Each approach serves a purpose for someone searching for thoughtfully made jewelry without the need to compromise on materials or workmanship.

























