Online shopping has become nothing surprising. If just a few years ago, people saw it as something luxurious; most individuals now perceive it as a basic necessity every self-respecting company and brand should provide. However, this kind of shopping has its drawbacks, and one of them is customers’ inability to see how a piece of clothes, a jewelry item, or a pair of glasses will suit them. And this is precisely where virtual try-on tools are getting into the game.
Virtual Try-On: What Is It?
A virtual try-on allows your clients to feel like they are in an actual store, giving them a chance to try on some products by using their devices’ cameras. This way, they can visualize how the item will look on them. In short, a virtual try-on gives them a unique try-before-you-buy experience. Every virtual try-on software is based on augmented reality (AR). With its help, the real world is combined with digital content.
This advanced technology has numerous benefits for your company, like reduced return rates, sales boost, and higher customer engagement. Plus, many people find it convenient as there is no need to interact with physical products, which is particularly useful during the pandemic.
Many brands have already integrated virtual try-on experiences into their marketing strategy. So, let’s look closely at the jewelry section and see how certain brands have implemented this tool to let their customers make the most informed purchasing decisions.
5 Best Jewelers That Offer Virtual Try-On
H.Samuel is a jewelry chain that has stores in the UK and Ireland. They have necklaces, bracelets, earrings, engagement and wedding rings, and much more. So, it is no surprise you can try on their bracelets and necklaces straight on their website. All you need to do is to select one jewelry item to your liking and press it. How will it look button? Then, you will have two options: to see the jewelry piece on a model or on yourself. You need to scan the QR code with your camera to see it on your neck or wrist. After that, you get to the company website on your phone, take a picture, and see the item imposed on your body part. Thus, you can see whether the jewelry piece is a good fit for you.
Pandora is a Danish jewelry manufacturer which has turned from a local shop into a world-known company. The function of virtual try-on is available from mobile devices only. In 2021, it became possible to try on most of their jewelry pieces, like pendants, rings, earrings, and charms. Everything necessary is to tap the TRY IT ON button to see how the item will look on you.
Gucci is an Italian fashion house known throughout the world. Its name is so popular that it is not even surprising that the brand widely uses virtual try-on tools. They use all kinds of virtual try-on experiences, from shoes to jewelry. The main peculiarity about it is related to its Virtual Ring Try-On. In addition to giving its customers a chance to see whether a ring looks good on their fingers, it also offers precise ring size measurements. As for the bracelet try-on, Gucci’s technology can even show the play of light and colors.